Designing a lending platform end-to-end

I acted as the connective tissue between sales, legal, engineering, and our custodian. I wasn't handed a roadmap so I had to create it by:

Writing detail PRD's
Working directly with lawyers to translate legal constraints
Partnering with engineering to ensure documentation matched how the system would behave

Starting from first principles

Existing lending platforms were complex and poorly suited to institutional use. This project was an opportunity to design from first principles, focusing on clarity, trust, and core actions.

Shared operational model

BitGo, the platform’s custodian, introduced strict constraints, which I translated into a clear, documented framework for account roles, permissions, and system behavior.

Built on a existing design system

Earlier in my role, I had built a design system for the company, which became the foundation for this platform and supported rapid iteration without fragmenting the UI.

One product, two systems

The platform had two distinct experiences: one for internal teams to manage loans and risk, and one for clients to monitor loan health, both designed from a shared system to keep things consistent and clear.

Loan Detail Pages

Each loan had a dedicated detail view combining loan terms, collateral status, wallet and wire details, and a full ledger. Information was structured to support both quick review and deeper investigation without overwhelming the interface.

Clear KYC Onboarding

KYC was the first experience clients had with the platform, designed to build trust while collecting required information without unnecessary friction.

At-a-Glance Collateral Health

Collateral health was designed to be immediately understandable, giving both clients and internal teams clear visibility into risk without interpretation.

Ledger

Every step of the loan lifecycle was captured in the ledger. Color and status indicators were used to signal urgency and state changes, making critical events easy to spot without reading every entry.

Explicit Liquidation Flow

Liquidation was treated as a critical flow, with clear steps and consequences designed to remove ambiguity during high-risk moments.

Extending the product beyond the platform

Alongside the platform, I contributed to a weekly lending newsletter used to keep clients informed about market conditions and product updates. You can subscribe to the newsletter here.

Supporting Go-to-Market

Beyond the product itself, I created client-facing decks, tutorials, and internal documentation to support sales, onboarding, and education. To learn more about FRNT's Bitcoin-Backed Lending product visit their website here.